Tag Archives: MapPoint

What is Location-Based Business Data?

The terms location-based data, geodata, business data are interchangeable, in my opinion. For newbies to business mapping these terms may be intimidating. Like asking a person to attend the prom with you or having to present a third grade oral … Continue reading

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Updating and Editing Your Data in Map Business Online

Map Business Online users love to import location data. It’s easy and fast and people love to see how their business locations appear on a business map. That’s the whole beauty of business mapping – exposing patterns, visualizing customers, – … Continue reading

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How to Review Your Business Map Before a Presentation

Let’s assume you know how to build a business map. You may be experienced or perhaps you’re new to business mapping. Or maybe you’re just good with tech and you’ve got a map ready to present. I recommend you stop … Continue reading

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Serial Armed Robberies & the Power of Map Visualizations

Opening Theme From March 20 through April 11, 2018 the metropolitan area surrounding Portland Maine, has been subject to a series of armed robberies.  Directed at convenience stores, coffee shops, and small restaurants, the robberies were conducted by an armed … Continue reading

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Business Maps are for Sharing

Business mapping software is a tool kit. In your business you might only use a few of the tools available from business mapping, but they are helpful none-the-less. Some of our customers use the tool to simply visualize customers on … Continue reading

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How to Create a Demographic Based Coverage Map

Map Business Online users, new to business mapping, often come to the application with a unique perspective on what they need. Based on conversations they’ve had internally they may think they need a heat map.  That same map to another … Continue reading

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Thinking About Zip Codes

Do you ever think about ZIP codes? Well I do. ZIP Codes are a location element we’re all familiar with. I’m going to go out on a limb and suggest most of us know the ZIP code we currently live … Continue reading

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How to Create SWOT Analysis Maps

In my experience, when a company officer or high-level manager announces their intention to conduct a SWOT analysis, I know it’s time to polish up my resume. A management team member should also process the Strengths, Weaknesses, Opportunities, and Threats … Continue reading

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How to Impress Your Boss Through Business Mapping

Unless your company’s management team is made up of Geographic Information Systems (GIS) specialists or you work for a cartography business, creating a carefully designed business map is a great way to score points with your boss. Business mapping software … Continue reading

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How to Create a Marketing Business Map

Marketing Maps are a common application of business mapping software.  Marketing maps provide a variety of business perspectives, any one of which holds value to the company creating and using the map.  Marketing maps can identify market potential, define threats … Continue reading

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