Category Archives: Sales and marketing

How Can I Derive Demographic Data Related to a Radius or Circle Search?

We get many requests for work flows to achieve a variety of business mapping results. One common request is to derive demographic data from a circle around a point on a demographic map. In other words, here’s an address, draw … Continue reading

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How to Create a Competitor Map

Recently we’ve had several customers ask how to build a competitor map. As important as this business mapping exercise is, a competitor map is actually quite easy to construct.  Before we build one, let’s explore why a competitor map is … Continue reading

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How to Create a Heat map

A heat map is a map centric representation of numeric data, that displays the relative intensity of the selected data in color shadings. Heat maps are used to show increasing or decreasing intensity in location data. Sales activity can be … Continue reading

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Define Your Sales Territories by County, State or Zip Code

  The purpose of using sales territories is to assign sales accountability and to measure sales progress. A sales organization can choose to make this a simple process or a complex process. I am sure there are organizations that require, … Continue reading

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Sales Territory Mapping – Where do I start?

I hear it every day.  “I think you guys have a mapping application that can help with sales planning.  I manage a sales force and I need to establish territories that make sense for our business.” Of course, sales territory … Continue reading

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