Category Archives: Sales and marketing

How to Use a Competitor Map to Pick the Best Location for a Business

Whether you’re starting a business or trying to manage the growth of an existing business, being cognizant of the competition is a significant aspect of sales success. Competitor awareness provides multiple strategic and tactical advantages to any business, especially regarding … Continue reading

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Identifying Target Markets Using Heat Maps & Business Listings

Products and services don’t generally sell themselves. New products created with specific end-users in mind require market research to establish target markets. It is important to identify where most of the end users are located. Can we find them on … Continue reading

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MapBusinessOnline Business Listings Search Tools

MapBusinessOnline has offered Business Listings as a location-based data source for sales leads, business data, and industry resource locations for the last four years. We have recently upgraded the database of business listings to include. Access to over 22 million … Continue reading

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The ZIP Code – Your Repository of Business Information

My hometown ZIP code is 01966. Seeing that number brings to mind the town I grew up in on the coast of Massachusetts. I remember standing in line in the town Post Office with my Mom as a little kid. … Continue reading

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How to Generate and Assign Sales Leads

Every business has a sales manager whose job is to grow sales. The challenge of generating the right sales leads is critical to the process of successful sales growth.  In sourcing those sales leads, matching selected leads with the right … Continue reading

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A MapBusinessOnline Workflow for Your Consideration

MapBusinessOnline includes various tools designed to help you develop a business mapping workflow. The critical tools I use when developing business maps are: Map & Data Edit Properties – Use these tools to adjust the look and feel of your … Continue reading

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Adding Relevant Value to Your Territory Map Project

Territory mapping is perhaps MapBusinessOnline’s most popular and powerful feature. Thousands of users apply MapBusinessOnline toward territory creation out of ZIP codes, counties, and other map alignment layers. Territories define areas of accountability and create market analysis zones. MapBusinessOnline supports … Continue reading

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MapBusinessOnline Pro – Driving Time & Distance Analysis for Sales & Marketing

MapBusinessOnline Pro offers driving time and distance analysis, providing marketing managers with helpful segmentation options and location-based perspectives. Turn to MapBusinessOnline business mapping software to geographically organize your sales organization. Savvy retailers and direct mail marketers must maintain a massive … Continue reading

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Business Mapping Software Improves Awareness of Opportunities & Threats

Businesses are regularly challenged with threats to growth and success. To sustain solid growth, a company must remain aware of the best opportunities and be on the lookout for new opportunities while understanding where the competition is heating up and … Continue reading

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Favorite MapBusinessOnline Capabilities by Industry

MapBusinessOnline has a very horizontal customer application profile. By that, I mean our business mapping software is used by a broad cross-section of industry types. Businesses of all sorts use MapBusinessOnline. We track certain industries more closely than others, allowing … Continue reading

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