Category Archives: Sales and marketing

MapBusinessOnline Pro – Finding the Nearest Critical Locations

“How do you find a needle in a haystack? Use a wicked giant magnet.” – Early Maine wisdom. But what if your ‘haystack’ is a reasonably sizeable location-based dataset? And perhaps your needle is a few address data points in … Continue reading

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Easily Export All ZIP Codes Segmented by Territory

Earlier this year, I wrote an article declaring that ZIP codes are our customer’s preferred map layer for sales territory alignment. I stand by that assertion. Read the actual article here. I’ve also penned blog posts describing the complex nature … Continue reading

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Why Would Your Business Invest in a MapBusinessOnline Subscription?

Companies often turn to MapBusinessOnline business mapping software to solve problems, set up location-based reporting, or explain business trends. That’s why every day, we have a group of new subscribers exploring the various ways MapBusinessOnline can help them expand their … Continue reading

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MapBusinessOnline – Business Mapping Software for Any North American Business

Blogging weekly about location data, business mapping software, and territory mapping has its challenges. Fortunately, I have a great source of topics to write about – MapBusinessOnline.com. MapBusinessOnline Standard, Team, and Pro versions have secured a place in the business … Continue reading

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Location Dataset Enrichment Using MapBusinessOnline Pro

You may be wondering why anyone would use business mapping software to enrich their location data. That all depends on how location-based your data and your business may be. Startup businesses focused almost exclusively on products and services may initially … Continue reading

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What’s Your Drive Time Analysis Telling You?

‘Are we there yet?’ No matter how fun or exciting the family destination, that dreaded question is the stuff of every parent’s nightmare. The whiny child in the back, sick of driving, asks the impossible question, “Are we there yet.” … Continue reading

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MapBusinessOnline – Encouraging Growth Through Demographic Analysis

MapBusinessOnline Standard and MapBusinessOnline Pro provide access to the same extensive U.S. Census Bureau demographic data library demographic data by category. Here’s a link to an article describing creating a demographic map using MapBusinessOnline. A MapBusinessOnline business map subscribing user can … Continue reading

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How Do I Optimize and Search Location Data?

Before 1995 map data import was quite the magic trick. Using MapBusinessOnline, a subscriber can import an address list of business locations, and map points will magically appear on the map at those exact locations. We take this for granted … Continue reading

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Quickly Calculating Driving Distances & Times from One-to-Many Location Points

Below is a description of a straightforward solution to a typical driving time or driving distance problem. The capability is built right into MapBusinessOnline Pro. Suppose you’ve got Dataset X that contains hundreds or thousands of points, and you would … Continue reading

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How Do Business Maps Handle Sales Territory Overlap?

Millions of businesses use sales territory mapping software is used by millions of businesses to support their sales organizations in many ways.  Some of the more commonly applied business mapping territory use cases are: Define sales account responsibility for sales … Continue reading

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