Category Archives: Sales and marketing

4 Tips for Improving Your Sales Territory Divisions

Posted on July 31, 2018 by Geoffrey Ives

One of the ways sales leaders are making a difference for their teams and their businesses is by ensuring that they have properly divided sales territories. Whether you’re starting from scratch or are looking to redesign your existing territories, having … Continue reading →

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

How Can I Derive Demographic Data Related to a Radius or Circle Search?

Posted on July 25, 2018 by Geoffrey Ives

We get many requests for workflows to achieve various business mapping results. One common request is to derive demographic data from a circle around a point on a demographic map. In other words, here’s an address; draw a 25-mile circle … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , | Leave a comment

Top 5 Reasons Your Boss is Wrong to Not Replace Microsoft MapPoint Now

Posted on July 18, 2018 by Geoffrey Ives

I know your boss is a great guy, but he’s notoriously cheap. He skimps on expenses until the end of the year; then, he spends what’s left in his budget on anything and everything during December. What an innovative manager. … Continue reading →

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , , | 2 Comments

How to Create SWOT Analysis Maps

Posted on March 14, 2018 by Geoffrey Ives

In my experience, when a company officer or high-level manager announces their intention to conduct a SWOT analysis, I know it’s time to polish up my resume. A management team member should also process the Strengths, Weaknesses, Opportunities, and Threats … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , | Leave a comment

How to Create a Marketing Business Map

Posted on February 21, 2018 by Geoffrey Ives

Marketing Maps are a common application of business mapping software.  Marketing maps provide a variety of business perspectives, any one of which holds value to the company creating and using the map.  Marketing maps can identify market potential, define threats … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , | Leave a comment

Examples of Imported User Data – MapBusinessOnline

Posted on October 23, 2017 by Geoffrey Ives

The first thing a new business mapping user does, based on our internal stats, is import data and view it on the map. But what data are they importing and how are they using their business mapping software? Well, this … Continue reading →

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , | Leave a comment

How to Create a Map From an Excel Spreadsheet

Posted on October 5, 2017 by Geoffrey Ives

Excel is one of the most widely used business spreadsheet programs. However, the raw data in an Excel spreadsheet can only tell you so much. Tools such as MapBusinessOnline make it easy to translate Excel documents into a visual format … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , | Leave a comment

How to Create a Competitor Map

Posted on April 5, 2017 by Geoffrey Ives

Recently we’ve had several customers ask how to build a competitor map. A competitor map is relatively easy to construct, as crucial as this business mapping exercise is. Before we make one, let’s explore why a competitor map is essential. … Continue reading →

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , , | Leave a comment

How to Create a Heat map

Posted on March 15, 2017 by Geoffrey Ives

A heat map is a map centric representation of numeric data, that displays the relative intensity of the selected data in color shadings. Heat maps are used to show increasing or decreasing intensity in location data. Sales activity can be … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , | Leave a comment

How Do I Create A Territory Map?

Posted on February 8, 2017 by Geoffrey Ives

A territory map is a geographic shape defining an area of responsibility. Using territory mapping software, like MapBusinessOnline, a territory alignment map are created by lasso selecting or compiling an importable list of geographic districts, usually ZIP codes, counties, or … Continue reading →

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , | Leave a comment