How Do I Run the MapBusinessOnline Updater?

This blog describes the process for running the MapBusinessOnline Updater, found within the Map App folder. The MapBusinessOnline Updater ensures your software version is the latest available release. Read on for a complete understanding of how to access the Updater.

Thank you for using MapBusinessOnline Business Mapping Software.

Access to MapBusinessOnline begins when a new user registers for the free trial and subscription. We use your business email as the login credential for daily application access. The login process for MapBusinessOnline Standard & Pro requires an email and password. A change password option is presented at login. 

The Map App & Updater 

Once registered, a newly paid or free trial user must download the Map App. It’s an easy installation. Once installed, to access the MapBusinessOnline Map App from your desktop on Windows machines, use the Start Menu and scroll down to the MapBusinessOnline folder. Inside the Map App folder, use the Dropdown arrow to view the five options included in the Map App. 

The Map App provides five specific functions, listed here in dropdown order: 

  • Compatibility Test – We may ask you to run this test if you get Internet access or other network errors. The Compatibility test will often return port identifiers that require settings adjustments. 
  • MapPoint Conversion Tool – Use this tool to see if your map project in MapPoint can be converted to MapBusinessOnline. Feel free to ask for assistance. 
  • MapBusinessOnline – Use this button to launch the MapBusinessOnline application. You can drag the icon to your desktop or taskbar for a launch button. I made mine a Start button launch icon. 
  • MapBusinessOnline Updater – The Updater will update the software to the latest release. Use this button to correct aberrant behavior in the application. When in doubt – run the Updater. 
  • MapBusinessOnline Viewer – The viewer enables public map sharing. Use this button to view a shared business map created by a MapBusinessOnline subscriber. 

The Map App Dropdown from the Windows Start Menu.

On Mac machines, find the Map App in the Applications folder. 

Run the Updater 

Running the MapBusinessOnline Updater is fast and easy. It’s a good idea to run the Updater regularly to stay on top of software updates.  

Software controls are not behaving as expected. Software issues that suggest an update is necessary: 

  • Background map access is impeded or missing. 
  •  
  • Features are missing from the popup menus. 
  • Other random issues. 

When in doubt – run the Updater. 

NYC Franchise Map Created Using MapBusinessOnline.

Technical Support Options 

If you run into system errors when using MapBusinessOnline, run that Updater. But if bad things persist, which is rare, contact us via email and always include a screenshot of the error. We’ll get back to you rapidly within regular East Coast working hours. Outside of those times, we will do our best. 

Email addresses: JHenderson@spatialteq.com or Geoffives@spatialteq.com 

There is also a chat service located on the website – MapBusinessOnline.com. 

And of course, there is always phone contact – 800-425-9035. But phone contact will lead directly to a request for an email containing error messages.  

Thank you for using MapBusinessOnline.com, your access to business map visualizations, sales territories, drive time calculations, and new market analysis.

_______________________________________________ 

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable. 

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx. 

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.  

The Map App includes the Map Viewer app for free non-subscriber map sharing. 

Please read customer reviews or review us at Capterra or g2crowd. 

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com. 

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Where is the Best New Market for Our Latest Product Release?

Complex business map operations can be beneficial in teasing out answers to business questions. One of the more difficult questions MapBusinessOnline helps to answer is, ‘Where is our next market?’

Sales and marketing professionals use business mapping software to conduct market analysis because the tool merges client data with demographic data and geography. Customer, audience, and area define markets. Other elements of market analysis can be overlaid on the study as long as the data includes a location component, such as an address, ZIP code, or latitude-longitude coordinate.

So, I wanted to walk through a basic scenario using MapBusinessOnline to illustrate how multiple features are brought to bear on a market analysis problem.  The initial marketing goal is to find areas across the continental USA that have similar characteristics to a successful test campaign conducted in a local market.

We’re going to be using four major MapBusinessOnline features:

  • Manage Calculated Data Columns – This feature is located in Map and Data at the bottom of the first panel for each map layer – ZIP code, County, State, City Limit, and other map layers. It is a summation/formula tool.
  • Demographic Data – Access categories of demographic data to assign specific characteristics to areas for analysis.
  • Color-Code Boundaries – Color-coding map layers based on demographic data, imported data, or data counts.
  • Filtering in the Data Window –The Data Window lets the map user view multiple relevant demographic datasets by geography. Each data column can be filtered or sorted, revealing the geographies with salient characteristics.

Acme Personal Care Products

For this analysis, we’ll consider the personal care products of a fictitious company called Acme Personal Care Products. Acme is a makeup producer interested in expanding its personal care product sales, targeting single women actively dating.

The company has existing channels but is ready to expand from local test areas to a national sales program for ‘ACME PCP’ at retail.  The immediate task is to determine where these products might find the most welcome audience and then develop retail endcaps and kiosk units to expand sales in known retailers.

The critical marketing question is, where are Acme PCP products most likely to sell nationally?

As mentioned above, the products were designed for women actively engaged in dating. That’s the target audience.  Using MapBusinessOnline demographic data, we found two Census Bureau data categories that approximate the market:

  • Female – Marital status never married.
  • Female – Martial status divorced.

*My point in using single females as a market target is to show how demographic data can be applied. Census population categories for age, gender, ethnicity, and marital status, are designed to create groupings for market studies. Stereotyping is not the intent.

We also identified a Census Bureau Consumer Expenditure category for Personal Care Products. Consumer Expenditures are estimates of the dollars spent per year per individual on specific products and services. Census Demographic provides a long list of population segments that give a window of analysis on possible customer types. Consumer expenditure categories also offer a variety of study subjects. Generalizations can be made based on your organization’s understanding of its products and customers. It’s quite an extensive list, so your company may find a category that fits.

Use Calculated Data Columns to Combine Demographic Categories or Create Simple Formulas.

Calculated Data Columns

Using MapBusinessOnline Calculated Data Columns (CDC), we created a formula indexing Census categories for single females based on annual spending on personal care products:

(Female Newer Married + Females Divorced)/Personal Care Products spend = Ratio Market Analysis)

By creating a ratio formula using the Female population estimate over the dollars spent on personal care products, we can create a CDC map layer that generalizes interest by area. Each calculated data column formula is associated with a map layer.  So, I made one CDC for ZIP code and one for City Limit map layers.

Color-Coding by Calculated Data Columns

Color-coding using the Boundary button on the Master Toolbar, the map creator chooses the ZIP code layer for color-coding:

  1. Click the Boundary button.
  2. Select Calculated Data Columns as the data layer to be thematically represented or color-coded on the business map.
  3. The Single Female Formula is selected for the application.
  4. The color band ranges are kept to four bands to keep the map concise and focused.
  5. Further map adjustments in Map and Data ZIP and City layers to border color and thicknesses help to optimize the map for viewing.

In step four above, the map creator spreads the ranges out numerically to ensure that distinguishable areas of high interest are displayed. The map creator controls the map’s look and feel. Areas of the highest interest are shaded Red to stand out.

The same Calculated Data Column setup and color-coding arrangement are applied to the City Limits layer. This way, the map analysis provides two map layers with similar market analyses. Using two map layers can help underscore the results of the market analysis.

Because ZIP codes and City Limits are relatively small areas of interest, the most informative map views are zoomed-in regions. Look for corridors and clusters. Think in terms of logistics too. For instance, apparent interest in Southern California and Pheonix, AZ, suggests a southwest marketing zone needs to be explored.

Map Views

No surprise, the northeast corridor reveals major city areas ripe for market testing. Ithaca, NY was a surprise – see below at the top left of the ZIP code image.

Best Potential New Market Areas Circled for More Research.

Data Window Views

The MapBusinessOnline Data Window provides a tabular view of map layer data. The data columns can be filtered to show the best city-limit locations for proposed marketing launches.  New York, Boston, and Washington, DC, quickly rose to the top.  Other cities will be considered as part of different regional views.

Best-performing ZIP codes can be selected on the map and highlighted in the Data Window.  Demographic data and Calculated Data Columns can be added to the analysis for a national evaluation of the best potential ZIP codes or City Limit jurisdictions – test areas for market viability.

Data Window Views are Sorted and Filtered to Expose Potential Marketing Zones.

Data Window columns can be quickly sorted by ascending or descending order to view top cities or ZIP codes for specific data characteristics. Work to expose the top 12 to 20 cities for core demographic categories. Marketing discussions should use the map and data window views to consider specific cities and areas for marketing launches.

MapBusinessOnline doesn’t guarantee marketing success. That’s what marketing departments are for. But business mapping software suggests positive-audience areas of interest for market studies. Business mapping offers market analysis that’s fast, easy, affordable, and based on data.

The above product scenario is simply an example of how a marketing team might consider combining mapping tools, demographic data, and data analysis tools toward new market identification. Additional mapping tools can further benefit any market analysis:

_____________________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , | Leave a comment

Saving Your Business Map Work Using MapBusinessOnline

Life is complicated. Cloud-based business mapping software is convenient, but sometimes it gets complicated too. Saving map files can be more complex than just saving your work, especially if you share your map projects with others.

MapBusinessOnline enables any map user with a paid subscription to create compelling and accurate digital maps that visualize business systems geographically. Users utilize location data importation capabilities and graphic tools to generate sales territories, market analysis, and business planning maps.  Safely saving and storing that map work is critical to business viability and growth strategies.

At this time, MapBusinessOnline does not autosave to the cloud. To save a map, MapBusinessOnline has a Save button located two buttons from the left on the master Toolbar. Use this button to:

  • Save your new map projects with a unique name.
  • Save any changes you’ve made to an existing map.

Because MapBusinessOnline is a cloud-based service, your most recent map work will be displayed when you open the application.  This is not necessarily a saved map. It is a held web cache view, just like when you return to CNN.com in the afternoon and see this morning’s news still presented on your screen.

Do not be fooled by a cached web map image.  Make sure you save your work using the Save button on the Master Toolbar.

The Save Dialogue in MapBusinessOnline.

Saving Your Map Work

The Save map dialogue offers two dropdown options – My Map or My Template.  Save all major map projects in the My Templates folder. This is the place to save sales territory map work, map-based market analysis, and franchise map analysis.

Use the My Map folder for light mapwork and one-off maps created from templates.

When creating a new map project, think about its level of importance. At first, your map may be a simple geographic scratchpad, not an entire business mapping project. Save such light map work as a My Map.  But as your map work develops and your investment in time increases, especially if your business depends on the integrity of the map data applied, save your map as a My Template map.

My Template maps are stored protection for these common types of map work:

  • Sales Territory Maps – Consider saving a template map every December or January that supports the year’s baseline territory map(s).
  • Market Analysis Maps – Set up management reviews of market analysis maps and save parent copies as map templates, which can be valuable starting points for ongoing analysis.
  • Strategic Planning Maps – Always a good idea to save strategic planning maps by year or period.
  • Complex Map Visualizations – Map visualizations can be basic easy to rebuild maps or more advanced thematic and demographic map projects. If they take hours to make, save them as template maps.

Template maps protect existing work.  Use templates as a starting place for additional map work. This saves time when creating new maps that add just a few layers to existing maps. Templates help prevent inadvertent overwriting of shared maps.

Here’s a link to the MapBusinessOnline Help documentation for creating and saving business maps.

Tip: I do a lot of map work for the website and custom maps for clients. When I start a new map, I often look through the My Maps and My Template map folders, scanning the map preview for similar maps. I then open the map and save it with a new name. This habit can be a real time saver.

If you create similar maps over and over, open one with relevant work and save it as a template for future maps.

You will notice a third folder in the Save dialogue dropdown – Maps Shared with Me.  This folder records all the maps shared privately with you for collaboration, usually through Team subscription membership. This is where a user would go to find maps shared for collaborative editing work.

Overwriting Map Work

We do get emails and calls from clients who have lost their saved work. For the eleven years, I’ve worked with MapBusinessOnline business mapping software; I have yet to run across a situation where the mapping application is overwriting map work. It’s always user error.

Here are the significant reasons why clients discover inadvertent overwrites of their map work:

  • Shared Login Credentials – Each single-user MapBusinessOnline Standard and Pro subscription is licensed for single-user access. Shared login credentials violate the Terms of Use and lead to overwritten maps. This is by far the most common reason for map overwriting. Share credentials make the rounds, and extra users overwrite the map.
  • Team Mapping – Shared maps for collaborative editing require that user teams manage their map updates. Only one editing user should be updating MapBusinessOnline at a time. Updating privileges must be carefully assigned for critical business maps, and editing sessions should be planned. Make sure shared maps for editing have clear policies for access and updating changes.

Team Map Editing

Team Edition subscriptions allow maps to be shared among subscribing constituents for collaborative editing.  Owners of original map work can assign editing rights to specific and invited users.

Because MapBusinessOnline does not support concurrent editing (multiple seat access simultaneously), the originating map owner must set the terms for editing privileges. Each shared map can be shared with a constituent user with a valid subscription to MapBusinessOnline. The map owner can assign shared status to any users:

  • View only status
  • Data editor only
  • Map editor only.
  • Full map and data editor.

Invoking Map Lock

Make sure every invited user understands the rules for collaborative editing:

  • Set an editing schedule.
  • Assign a third participant to review editing work for errors.

Map owners sharing maps for editing can also invoke Map Lock. Map Lock controls the editing privileges, preventing accidental overwriting of map work. Only the originating map owner can edit a map once Map Lock is selected in the Share Map dialogue.

Once your team understands the rules, Map Lock may not be necessary. But if a new team member joins your shared map editing team, Map Lock might be a good idea for a week or two.

Business maps are edited and shared. These editing processes generate more valuable maps for planning and analysis. Protect and expand your use of business mapping by developing solid save map protocols.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

 

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , | Leave a comment

How to Edit MapBusinessOnline Sales Territories

Because almost any business in any industry creates sales territories, I’ve penned a few articles on how to create territories using MapBusinessOnline Standard and Pro:

This link takes you to our help documentation on creating and editing territories.

With this article, I’d like to address the general process for editing existing territories using MapBusinessOnline. Territories change; stuff happens, so you need to be able to edit sales territories.

Remember first that MapBusinessOnline territories are always based on an alignment map layer such as:

  • Census tracts
  • City Limits
  • Counties
  • Metropolitan Statistical Areas (MSAs)
  • School Districts
  • States
  • ZIP codes (5 and 3 digit)

This means that editing territories entail selecting one or more of these map layer units (ZIP codes, for instance) and applying an Operation from a list of options. The operations are the click options presented to edit territories. Operation options are listed below:

  • Add to the territory.
  • Move to the territory.
  • Update the territory.
  • Merge Territories (Requires selecting territories, not individual map alignment layer objects.)
  • Intersect with a territory.
  • Remove from a territory.
  • Remove from all territories except.
  • Create a new territory.

Incremental Editing of Territories

I will use the ZIP code for this article as the map layer alignment unit. All edits of territories work the same way regardless of the map layer alignment unit selected. Here’s the step-by-step process for incremental territory editing:

  1. To edit a MapBusinessOnline territory, use your mouse cursor to select a ZIP code.
    1. If the ZIP code is already part of the territory, you’ll be presented with selecting the whole territory or just the ZIP code. Select the ZIP code.
    2. Hold down the shift key and select more ZIPs with a series of mouse clicks if you want multiple ZIP codes.
  2. The operations list mentioned above is presented. Select the operation you would like to apply. Add to, for instance.  Now the menu will display a list of territories you can add to. Select the territory target and click Edit.
  3. MapBusinessOnline then presents the adjusted Data Window view of the territory edited. This is for user verification.
  4. To Undo your territory edit, click the Blue Back Arrow at the top of the application, just to the right of the Search Map box. You’ll see both Undo and Redo Arrows there.

Understanding the impact of each edit operation is helpful:

  • Add to – Adds the selected set to your selected territory.
  • Move to – Adds the selected set to the suggested territory and removes them from the previous territory. This is my most used editing operation.
  • Merge – Combines the coverage areas of selected territories and provides options for deleting or leaving an outline of the old territory.
  • Update – Converts a selected set into the selected territory as if you were creating a new territory. The original territory selection is now gone.
  • Intersect – Updates selected territory to include only map layer objects that intersect with the selected set.
  • Remove from – Removes the selected set from a selected territory.

Editing Territories in MapBusinessOnline

The above selection processes can also be accomplished using a Search Tool polygon, freeform, or radius search tool to gather map layer objects. Once an area of ZIP codes is selected, the Popup Menu offers the option to Edit Territories. Proceed as noted above.

TIP: I use incremental ZIP code selection when editing small ZIP codes in challenging areas, like around a bend in the Mississippi River, where ZIP codes are small and numerous. Polygon search tool ZIP selection is more convenient for large fields of ZIP codes over vast areas. Then use incremental editing to fine-tune your work.

Editing a Territory’s Map Properties

To select a territory for color or name adjustments, select the Territory Label. MapBusinessOnline then presents a popup menu. Click the Properties button and proceed with edits to Fill or Territory Name.

Click the Label tab to append data to territory labels. Here you will also find tools to edit Font size, Bold, and Positioning. Label box controls are also here. Read more on Editing Labels using MapBusinessOnline.

There is a Territory Label control on the Data Window toolbar as well. With the Territories layer selected in Map and Data, click the Manage Regions button. Here, with the Territories dropdown layer selected, the map editor can delete selected territories or change names for multiple territories quickly.

Please note there is also a Merge Territory button on the Data Window toolbar. Select multiple territories to merge territories using this button.

Adjustments to the Map Look and Feel

Alternatively, a map editor can hover over the Territory Layer in Map and Data and click the Edit Map Layer Properties button to access map look and feel controls, including:

  • Borderline thickness and color controls.
  • Hide internal boundary control.
  • Fill Transparency controls.
  • Labels are also accessed from these editing controls. (See the Label tab.)
  • Intersection or Overlap Controls.

Experiment with these controls to find ways to enhance your business map.  Borderline, fill, and transparency controls can create a more pleasing map. Labels help explain your map’s meaning. Hide internal boundaries remove ZIP code boundaries, and focus the viewer on territory boundaries. Seek to keep things simple and clean.

Read more about map visualization optimization.

Addressing Overlap & Checking Your Work

Territory intersection or overlap is controlled in Edit Map Layer Properties and Map Options, both within Map and Data. Here the Territory Options tab allows the map editor to turn on overlap controls. Click Territory Options to Highlight territory intersections on the map and to adjust the color shade of the overlapping areas.

I usually highlight overlapping territories in bright red or black.  The apparent color shade alerts the map creator that an overlapping territory exists. Overlapping territories can then be fixed or addressed per company rules.

Even if your company doesn’t allow overlap (in general, territories are not created with overlap), it’s a good idea to turn it on to check your work. An overlapping territory will be oblivious and may indicate an incorrect territory assignment.

MapBusinessOnline provides an easy-to-use sales territory management tool. Editing those territories is easy and fast. Choose a territory management tool that suits your sales organization’s rules, workflows, and style. Consider MapBusinessOnline as your territory mapping solution.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

 

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , , | Leave a comment

How AT&T, Asurion, L.L.Bean, and MapBusinessOnline Rescued My Cell Phone

I live in Maine. No spring chicken; I am relatively active for my advanced age.  And as a model Baby Boomer, I’m unsurprisingly tied to my cell phone. The thing provides all sorts of features I can’t live without, despite having lived without them for fifty-five years previous to my current iteration.

Like many aging Mainers, after July 5th, I get cold. So, killing a couple of birds with one stone, I wear an L.L. Bean fleece sweater to keep me toasty and to holster my phone. The fleece sports a zippered breast pocket for my precious cellular phone.

The breast pocket is my favorite feature of an L.L. Bean fleece. Unfortunately, it’s not foolproof. It satisfies the requirement that my phone is at the ready, so I never miss the next life-changing phone call – generally, a spam call from Michigan or some other faraway land warning me about my rapidly approaching mattress warranty expiration. But the fleece pocket doesn’t ZIP up automatically.

It’s incredible how often a cell phone can make the jump from my fleece breast pocket to the floor and not crack. It’s got to be a hundred times. And never once into the toilet. But this record of no significant screen cracks only serves to lull me into a state of false security. A month back, with my fleece pocket zipper wide open, I leaned over a granite stone protruding from the foundation of my home. Out popped my precious phone with its myriad of life-critical apps, and before you could say, ‘Bobbie Gentry’s my aunt,’ I had two 38-caliber bullet holes in my phone’s screen.

The fleece, the pocket, and Skye (the Yorkie).

At first, I thought I could live with it. I could still read most of my depressing top news content in and around the two puncture wounds on my screen. But after a while, with occasional tiny glass slivers in my fingers, and my news feed confused as to whether or not Trump’s alleged voter fraud was a big lie or just a little white lie, I decided I should explore a fix.

My first stop was the Magic Trick Cell Phone Repair shop. I’d been driving by this storefront for years. But Magic Trick wanted $285 to fix my Galaxy S9+. Some trick. In shock from the steep repair quote, I paused the whole project for a few weeks, carefully weighing my options before I waded back into the repair circuit.

I used MapBusinessOnline.com business listings to look for additional cell phone repair shops in the Portland, Maine area, but none of them seemed any more affordable than Magic Trick.

Cellular Repair Shops, Portland, ME

My oldest daughter, much more phone savvy than I, strongly suggested I take the phone to the Maine Shopping Mall, a place I avoid, like an in-law convention. I only go to ‘the Mall’ out of complete desperation. The place has sounds and smells that set off my brain’s fight-or-flight response.

But on one particular day, I was driving by ‘the Mall’ anyway and took a deep breath, put a close pin on my nose, parked my car, and crept in. My phone contract is with AT&T, so I headed that way. Right next to the AT&T store was a cell repair place.  They quoted me $200 for the fix, with a forty-five-minute wait. I said I wanted to check AT&T first.

Enter Asurion

The AT&T guy looked over my cellphone screen with its vampire bites and pulled up my contract. “You’ve got insurance coverage with Asurion,” he said casually.

I was stunned. “Really?” I asked in disbelief.

“Yup, here’s a website where you can make an appointment for Asurion to manage the repair for $30.”

What was this, Christmas in September? I felt like my estranged, wealthy but creepy hermit uncle had died and left me as his sole heir. (I don’t have an estranged uncle, but it felt like that.)

I was further surprised because Asurion was a company I was familiar with. As you know, I sell business mapping software professionally, Www.MapBusinessOnline.com. We do a lot of business in the insurance industry, providing sales territory mapping, customer mapping, demographic mapping, and location-based market analysis tools.

I remember when Asurion first purchased a MapBusinessOnline subscription. I had looked up their website, not entirely understanding their play in the cell phone business. Cell phone insurance? Huh?

Now, standing at the AT&T cell service table with my pathetic, broken phone and my sporty 2-year-old fleece sweater, I totally got it. Cell phone insurance. What a concept!

The Fix

The process for cell phone repair through Asurion was pretty straightforward. I registered online at www.Phoneclaim.com.  Once registered, the process led directly to verifying my AT&T contract and then to a ZIP code search where the repair contractor’s location was identified.

In my case, I had to bring the phone to an Asurion service tech in Portland – http://tardiffelectronics.com/. The process was fast – twenty minutes. It was also easy. The marginal fee of $30.00 was included in my AT&T monthly bill, which ended up $50.00 higher than usual, but it still beat the $200 plus repair quotes I’d been taunted with.

Best of all, I now own a phone with a new screen with zero bullet holes and no cracks. What had previously been a choice between losing $285 and impaired doom-scrolling for the rest of my days turned into a $50 idiot fee in exchange for a squeaky new screen.

I was thrilled. Asurion had indeed saved the day.

I’m still trying to get Asurion to speak with me about their specific use of MapBusinessOnline. But I know that insurance companies, in general, use MapBusinessOnline to create business maps describing the critical market and operating areas.

  • Claims Territories – Field claims processing groups often create business maps that assign and track incidents across a team of claims agents.
  • Identify Sales Coverage Gaps – Insurance companies track sales teams like any other large organization, analyzing sales coverages, competitors, and possible new market areas.
  • Track Claim Activities – Monitor contractor services at specific claims sites. MapBusinessOnline provides a map-based platform for visualizing contracted services by ZIP code, County, or City limit.
  • Sales Territory Mapping – Insurance companies monitor sales territories associated with the sales teams and field staff like any other large enterprise.
  • An Insurance Case Study – Read about insurance applications for MapBusinessOnline.

I share this phone repair experience to remind people to check with their cell phone service provider before proceeding with expensive cell phone repairs. You may already have insurance to cover most of the fix.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

Posted in A story, Business Mapping Software blog post | Tagged , , , , | Leave a comment

MapBusinessOnline Franchise Territory Map Creation Workflow

Franchise sales organizations use business mapping software to design, sell, and manage franchisee sales territories. MapBusinessOnline sales territory maps promote the sale of franchise packages to potential investors by accurately defining sales areas and providing transactional records backing up any franchisee investment.

MapBusinessOnline business mapping tools support Franchise Territory Management requirements on three levels:

  1. Franchise Territory Design – Providing an affordable, full-featured sales territory design toolkit. MapBusinessOnline franchise territories are easy to create and manage. The geographic territory tools address critical franchise issues such as eliminating overlap and territory sales equity.
  2. Franchise Territory Documentation – The ability to generate balanced franchise territories based on critical demographic and end-user sales data. Franchisee territory valuation reports and compelling territory map visualizations define and justify the franchise investment. Map visualizations and analysis views also serve as marketing documents and franchise purchase records.
  3. Franchise Territory Availability – MapBusinessOnline territory map visualizations provide structure for the franchising organization to display available and sold territories by shared, color-coded map visualizations.

Create Franchise Territories Based on Relevant Metrics

Consumer-focused franchise organizations construct balanced franchise territories based on relevant demographic characteristics. Franchise companies use MapBusinessOnline to import and compile critical demographic and sales activity data as territory analysis views.

Territories are aligned on ZIP codes, counties, or city limit map layers, offering standardized and balanced sales opportunities for prospective franchisee review. MapBusinessOnline US Census Bureau demographic libraries are tapped for relevant population, income, or consumer expenditure data during the territory creation process.

The territory creation  process follows standard MapBusinessOnline workflows:

  1. Create initial optimum geographic areas of franchise operation by map alignment layer. Territories are designed by:
    1. Driving time or distance calculations using city limits, ZIP codes, or counties.
    2. Radius or polygon search areas using city limits, ZIP codes, or counties.
    3. Incremental Zip code or county selection.
  2. Determine optimum demographic categories for equitable franchise valuation and balancing. One or two demographic categories are typically applied for balancing:
    1. Primary – Population segments by age, ethnicity, income, or another relevant category.
    2. Primary – Sales and marketing projections by area.
    3. Secondary – Relevant Census consumer expenditure categories.

MapBusinessOnline provides multiple options for selecting the optimum territory size. Territory areas can be defined by driving time or distance calculations. Radius searches covering population centers also make reasonable territory size and valuation starting points. Simple incremental ZIP code selection is another approach that can organize territories into equitable franchise areas.

Territory creation approaches vary by industry, product, or service type. Common territory approaches by industry include:

  • Retail industry product sales – Create territories by ZIP code gathering or consumer drive time tolerances.
  • Repair services – Create territories by county or ZIP code gathering by radius search or technician driving distances.
  • Services in the home – Create territories by city limits and driving time estimates.

Manhattan South Franchise Isolated View with Datasheet

Getting Started Building Franchise Territories

Franchise organizations explore possible franchise territory scenarios using their knowledge about markets and known areas of franchise interest. MapBusinessOnline territory management tools enable initial physical boundary trials by ZIP code, County, City limit, or Marketing Statistical Areas. To begin:

  1. Create several territories in well-understood areas.
  2. Balance sales data appropriately for fair and equitable franchise market values by territory. Use primary demographics, sales, and marketing data to value and balance initial territories.
  3. Roll out additional territories as interest develops and early franchisee adopters gain a foothold.

Franchisers begin the territory development process in well-understood areas. Franchisee feedback is collected as territories roll out to adjust demographic or sales allocations as necessary. Be flexible in the initial stages of franchise map development.

Controlling Overlap

MapBusinessOnline includes a control button for Overlapping Area Identification.

  1. In the application, go to Map and Data and open Map Options.
  2. Se lect Territory Options
  3. Check on the Intersection controls.
  4. Click the Intersection Tab to adjust the overlap color shading.

Now any overlapping ZIP codes or counties will show up in bright red or a user-defined color, keeping franchise territories well-defined, with no overlap.

NYC Franchise Map Development Targeting 800,00 to 1 million Population Segments

Franchise Territory Color-Coding

MapBusinessOnline Sales Territory Management tools provide map visualization and analysis views. Read more about sales territory construction here.

With territories created and named, franchise territory managers can view the list of available territories in MapBusinessOnline’s Data Window view. This view includes access to database views with the following:

  • Imported sales location data
  • Relevant demographic data layers as assigned.

The franchise territory maps themselves become a sales and marketing tool. All territory maps can be shared via non-editable password-protected map share links. Or generate image files for emailing and presentation graphics. Read more about public map sharing here.

Franchise territory owners often color-code their territories to reflect sold and available status. Color-code schemes could also reflect sales projections by territory or demographic characteristics. For example, the map may show all sold territories as a shade of red. All available territories show as Green.

Color-coding schemes are industry specific. For instance, some industries require franchise trial periods which would introduce a new status classification color option.

Generate Franchisee Investment Records

Franchise sales organizations require map visualizations outlining the geographic extent of any franchisee-purchased territory and a datasheet outlining the potential sales for an area. MapBusinessOnline franchise mapping provides franchisee map visualizations and a datasheet view describing the territory investment.

Once territories are created in MapBusinessOnline, click the Save button and save the complete territory map project as a My Template map. Templating protects all parent franchise map work from inadvertent overwriting.

Use MapBusinessOnline to create isolated views of individual franchisee territories. Follow this process in MapBusinessOnline:

  1. Select the Territory layer in the map layer drop-down on the left in the Data Window.
  2. Under the Filter and Search section of the Data Window toolbar,
    1. Key in the name of the Territory under consideration for purchase.
    2. Click the Filter icon to the right of the search box.
    3. Check the Data Window Toolbar box labeled “Filter Map View by Selection.”
    4. Click the Spreadsheet Icon in the Territory data layer to open the individual territory datasheet view.
  3. The Map view now displays the franchise territory under discussion. Click the Save button and save the Map as a My Map project. The kept My Map map project is a permanent record of this franchisee investment.
  4. Generate images and datasheet views from the saved map for sharing with investors.
    1. Save image files as Jpegs, PDF, or PNG files which can be emailed or printed.
    2. Export the Data Window view of individual franchisee purchases as a datasheet view with demographics, sales potential, and other relevant data included using the Export button on the Data Window toolbar. Territory data is exported as CSV files.

Once the franchisee has all the relevant documentation, file copies with each franchisee’s file folder for future reference.

MapBusinessOnline provides all the territory tools required to support franchise sales for your organization. Leverage MapBusinessOnline sales territory management tools to drive your business forward locally, regionally, or nationally.

Review franchise-company case studies published on our website. MapBusinessOnline works with a growing list of franchise organizations daily, helping them sell and maintain territories across a variety of industries, including:

  • Child Support
  • Education Services
  • Elderly Home Care
  • Energy Delivery
  • Home Services
  • Residential Products
  • Manufacturing
  • Medical Services
  • Restaurant
  • Retail

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , | Leave a comment

Thematic Mapping Options Using MapBusinessOnline

Thematic maps are a common application of MapBusinessOnline. The business mapping software ingests a dataset of location points by address and selects a numeric column of data to color-shade a map layer such as ZIP codes or Counties. The numeric columns of data become the thematic coloring element for the map. The map viewer can quickly associate color-shaded ZIP codes or Counties with specific data trends complimenting the map’s intent.

Examples of data-appropriate thematic coloring columns are:

  • Monthly sales totals by account address.
  • Residential home values.
  • Hospital pandemic case counts.
  • Population by County map using demographic data
  • Median Income vs. homeless shelters by ZIP code

The data noted above is used to develop a data-based theme on a business map. Additional map layers are added to contribute to the overall value of the map project.

Read more about color-coding map layers:

Generally, thematic maps utilize the ability to color-code map layers, such as ZIP codes or counties, based on a column of data. But you could also color-code or size-adjust map symbols associated with address points on the map. Map visualizations can include a variety of map layers and color-coded schemes as long as the data presented is relevant and correlated. Random map layers can distract map viewers. Relevant data is critical to a successful business map project.

Thematic Maps Come in Many Shapes, Colors, and Sizes.

I mention this because I’ve found business mapping customers sometimes use one business map as a catch-all scratch pad for business issues. A designated map creator might start with a map of customers. Sales territory mapping soon follows. The next thing you know, vendor addresses are on the map, followed by hospitals, airports, and zoos. Pretty soon, the map is useless to all but a few ‘in the know’ map viewers.

Build Template Maps

A great way to avoid this cluttered map problem and maintain your original scratch map is to save all map work as a Map Template. When you click the Save Map button on the MapBusinessOnline Master Toolbar, you have two options for saving map views.

  • My Map
  • My Template.

Please get in the habit of saving My Map templates. The user opens their map project, adds more layers, and saves that new configuration as a My Map. You’ll always have that saved and worked-up template map – a worksheet, a territory map, or a base thematic map.

Tip: When creating or editing a map, you always have the option of saving the map you’re working on under a new name, thereby creating a new project. It sounds simple enough; remember to do it for work that matters.

Read more about map templates here.

Color-Code by Circle Layer

Point layers are imported business data from spreadsheets. Usually, an Excel Spreadsheet is overlayed onto the map as a point layer. These location data points are symbolized and color-coded using a column of numeric data. MapBusinessOnline provides four options for displaying point data layers, all listed under the Color-Coding section on the MasterToolbar:

  • Color-coded Points using the Symbols button.
  • Color-code by Circle using the Circle button. This option includes the ability to display an integer.
  • Charts and Graph symbols can be applied.
  • Point layers can be converted into a Heat Map layer.
  • Boundaries let the user color-code map layers like city limits, counties, and ZIP codes.

Consider these color-coded symbol options carefully when creating your business map. I generally use the Symbols button option. Symbols provide a library of map icons to choose from, but I find the colored dots are the best map visualization option. With Symbols, you can adjust:

  • The symbol set itself and import your own symbol sets.
  • Symbol color shades – there’s a color box for each symbol.
  • Symbol size – increase or decrease the size.
  • Numeric ranges are customizable up to 100 ranges.

Employed Labor Theme & Homeless Beds Heat Map.

Employed Labor Theme & Homeless Beds Symbols.

Once any symbol scheme is selected, the Map Legend reflects that scheme. Click the small edit gear in the Map Legend’s upper right to adjust the legend lines’ look and feel. All content in the Map Legend is editable. Read more about the Map Legend here.

Color-code by Circle works similarly to Symbols, but you do have some additional options:

  • Choose which data later impacts color, size, and label.
  • Adjust the circle look and feel – color, border, 3D.
  • Choose to show numeric data on the symbol.

Charts and Graphs are handy for comparing year-over-year or month-over-month numeric results. So make sure your data reflects systematic comparisons by column before you use charts and graphs.

Add a Heat Map

Sometimes your data begs to reflect intensity on a business map. The MapBusinessOnline heat map button takes the numeric data columns from imported spreadsheets and transforms them into areas of more and less intensity. These weather-map-like overlays provide the map viewer with apparent regions of increased activity.

Heat maps display obvious and critical numeric data. Try out your data target and see if it’s the right fit for your map visualization.

Another heat map function is what we list here as Boundaries. You can click  Boundaries to color-code a map layer by your imported data column. Many map users refer to this application as heat mapping. Read more about heat mapping using MapBusinessOnline here.

The options noted above optimize your thematic map; to embellish your map story for your map audience. Other possible visual additions could include:

  • Adding a map object like a colored polygon or large radius circle.
  • Use the application as a live display or take pictures using the Snippet tool.
  • Placing text boxes, map titles, and summary data results on the map – read more here.

Thematic maps are commonly applied to demographic map projects. Demographic data, which is included with MapBusinessOnline subscriptions, make great thematic topics. Use a demographic thematic map as the background for your business data. Thematic maps can be very effective for business projects related to common demographic themes such as population, income, or other topics.

We used thematic mapping during the height of the Pandemic to display COVID -19 cases, deaths, and ultimately vaccination status by state. What fun!

So now, in our post-pandemic world, let’s find even more uplifting things to map about, like climate, international relations, or inflation. When is that passenger ship to Mars leaving?

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com.

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , , , | Leave a comment

Combining MapBusinessOnline Features to Solve Business Challenges – Market Analysis

MapBusinessOnline Standard and Pro offer various business mapping tools that many companies use to generate map visualizations, navigate using optimized routing, build demographic thematic maps, and conduct map-based market analysis.

The list of business mapping software capabilities is extensive:

  • Batch Calculate distances and times between datasets.
  • Business Listings search.
  • Calculated data columns.
  • Collaborative map editing.
  • Concentric circle mapping.
  • Crime mapping.
  • Customer mapping.
  • Import and color-coded business location data.
  • Dot density mapping.
  • Draw tools for map object creation.
  • Demographic mapping and analysis.
  • Field staff management.
  • Find the nearest – Proximity search.
  • Heat mapping overlays.
  • Large format PDF printouts (Wallmaps).
  • Location database overlays.
  • Map-based market analysis.
  • Map print and image generation.
  • Map sharing.
  • Optimized vehicle routing.
  • Optimized map visualizations.
  • Personal mapping.
  • Political mapping.
  • Sales territories by region and division.
  • Sales territory mapping.
  • Thematic map creation.
  • ZIP code mapping.

I have written about all of these tools to some extent. This time I’d like to discuss how a user can combine three or more of these tools to solve a business problem.

I am using MapBusinessOnline to identify market opportunities.

Map-based Market Analysis

It’s difficult to say when demographic mapping becomes full-on market analysis. Perhaps when the map creator taps three or more business mapping functions to create marketing studies.

It is easy to say that when a company requires market analysis, it’s generally indicative of growth problems, expansion challenges, or other sales and marketing-related obstacles.

Using MapBusinessOnline Standard, a comprehensive market analysis is generated for a given area or the entire nation. A great starting point is importing current or recent sales location data by customer address. Importing Excel spreadsheets with addressing is quickly done in MapBusinessOnline Standard or Pro. Pro enables the import of up to 250,000 records per map. Standard users are limited to 50,000 data points per map.

What you use for sales activity depends on what other information you want to include in your map project. Imported data can be visualized as ZIP code thematic maps or displayed as color dots of various sizes. Heat map views that turn imported numeric data into what looks like a weather map can also be an effective way to display sales activity. Always keep in mind the KISS rule of business mapping:

KISS – Keep it Simple Stupid.

Read more about importing your location data spreadsheets here. Complicated or cluttered maps lead to distracted map viewers and confusing map messaging.

Cluttered or informative? The Map Creator decides.

Include Demographic Mapping

Market Analysis maps are usually about business potential and sales growth. Consequently, for many businesses, the next MapBusinessOnlone feature to consider is Demographic Mapping.

Both MapBusinessOnline Standard and Pro allow the map creator to access demographic information from the Census Bureau and add it to the map view as both a map layer theme and a database layer.

Choose your demographic categories carefully. It’s essential to connect the selected demographic layers with your business in some way. Population and income levels are popular categories, but they could be irrelevant for some business analyses.

Retail business analysis will include population segments such as kids, the elderly, or women aged 25 to 50, depending on the products sold. Hot tub manufacturers may be more interested in examining higher median house income levels in affluent ZIP codes or Cities. My point – keep the core business focus and product offering in mind when generating demographic analysis.

Demographic data can be leveraged in various ways within MapBusinessOnline market analysis. The map creator should consider the options, keeping her map audience’s critical business interests in mind.

  • Which map layers would best demonstrate the most relevant demographic data? ZIP codes, City limits, or perhaps Counties?
  • Are there additional map data sources that serve the map well if referenced numerically in labels?
  • Or would an area Summary query added to the map add value for the map viewer?

With all of these options, think about your map audience’s perspective. Lay people may be overwhelmed with too much detail. A room full of MBA holders will want to see justification data.

Read more about labeling options here.

Map Layer Choices

The map creator should carefully consider which map layer best represents the business map’s ultimate goal. Do counties reflect your subject business better than Zip codes? Think it through. Perhaps your sales territories are based on ZIP codes. If that’s the case, then ZIPs are probably a better map layer for your analysis.

City limits are also a possible base map layer for your market analysis. If you are a retail chain with store placements at inner city locales, give the City Limits layer a try. I like City Limits for high median income level assessments. It’s a great way to filter by income levels to show the nation’s top twenty cities for your detailed analysis.

ZIP codes are better for identifying urban area demographic characteristics related to a product or service. Identify ZIP codes where sales and marketing efforts are performing well and gather vital demographic data related to your product or service for that ZIP code. Next, find similar ZIP codes in untapped parts of the nation.

Counties may be a better map layer for businesses selling in rural areas. Counties cover a broader scope of interest, gathering more consumer data for analysis.

Calculated Data Columns

I want to introduce one more beneficial tool for building market analysis – Calculated Data Columns. Calculated Data Columns are applied by the map layer. It allows the map creator to sum related demographic data layers into a single combination layer for use in Territories, ZIP code maps, and market analysis.

Use calculated Data Columns to sum similar demographic data segments. Examples include creating one calculated data column from:

  • Various population segments by age into one Elderly Population layer.
  • Disparate children population by age segments into one Kids Population segment.
  • The highest four median income levels into one Wealthiest Americans segment.

The Wrap Up

My point is to demonstrate that MapBusinessOnline Pro and Standard offer multiple features that provide advanced market analysis for sales and marketing teams or strategic planning.

The advantages MapBusinessOnline Pro provides over Stanard include:

  • Import up to 250,000 location points.
  • The Analysis Tab
    • Multiple Dataset Driving Time and Distance Queries.
    • Proximity Searching.
    • Batch Calculate Origin to Destination Pairs.
    • Enrich and Summarize Imported Business Datasets with Demographic and Geographic Data.
    • Create One-Pass Multiple Drive Time-based Territories.

Map creation and market analysis are natural partners in support of business planning. Take the time to explore some of MapBusinessOnline Standard and Pro features so that your business fully benefits from the power of location. Your company’s business trajectory and career path stand to gain from the exercise.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , | Leave a comment

MapBusinessOnline Pro – Finding the Nearest Critical Locations

“How do you find a needle in a haystack? Use a wicked giant magnet.” – Early Maine wisdom.

But what if your ‘haystack’ is a reasonably sizeable location-based dataset? And perhaps your needle is a few address data points in another dataset? Well, that’s something MapBusinessOnlinePro business mapping software can assist with through robust geographic analysis and drive time queries.

Find the Nearest location(s) is a driving time and distance query that many businesses conduct to reveal the addresses nearest to other addresses. These queries are sometimes called proximity searches. Why would a company need to find the nearest facility or business locations? There are many reasons why including:

  • To identify which customers are closest to a retail store.
  • To determine how long emergency vehicles take to travel from patient locations to medical facilities.
  • To analyze the proximity of suppliers by driving distance from multiple manufacturing sites.
  • To assess the viability of a new business site based in part on the distances between competitor locations and the top twenty customers.
  • To expose additional customers or prospects for a traveling salesperson seeking to expand their contacts list.
  • To assess sales coverages for territory management

Businesses are seriously impacted by the proximity of facilities to constituents, be they customers, suppliers, patients, employees, students, or any other type of organization member. How close or far away a group of constituents reside can make or break the ability of a facility to be profitable or effective in its endeavors.

MapBusinessOnline Pro provides location-based analysis tools that compare existing or proposed site addresses to those of customer or constituent locales and generates a tabular analysis of travel times or distances between all points. The results show data location points and the distances or times between each set of points.

Find the Nearest Analysis Using MapBusinessOnline

Finding the Nearest

The tool the MapBusinessOnlin Pro dedicates to ‘finding the nearest’ addresses is called, wait for it, Find Nearest Locations. The tool is listed under the Analysis menu button on the Master Toolbar.

The map creator opens the Find Nearest Location function and proceeds with the following steps:

  1. Measure – Select an Analysis option from the below list:
    • Straight distance – as the crow flies.
    • Drive distance – fastest way along the road network.
    • Drive time – shortest time along the road network.
  2. Choose the location datasets to compare.
    • Customer location – field constituents.
    • Store or pickup location – facility location such as hospital, retail outlet, or police station.
  3. Choose a maximum distance or time option.
    • No maximum.
    • Enter the distance (miles or kilometers) or time in minutes.
  4. Enter the Text used as column headers in your output/reporting.
  5. You can choose to find up to 20 nearest stores to your location data.

Under step 1 above, MapBusinessOnline provides several analysis choices for finding the nearest target. A map user can select to find the nearest store (for instance) by:

  • Straight line distance – The direct distance as the crow flies, miles or kilometers, from point A to point B.
  • Driving distance – The most direct vehicle driving distance in miles or kilometers along the road network.
  • Driving time – The most direct vehicle driving time in minutes along the road network.

Organizations managing delivery vehicles, buses, and courier services will be interested in Find the Nearest analysis based on driving time or driving distances. Field tech services and direct mail services might find Straight Line analysis appropriate for estimating service fees by area or anticipated deliveries by ZIP 3 codes.

Competitor Map

Driving Distance and Time Find the Nearest

Finding the nearest customer seems to be the most popular application of the Find the Nearest query. Such customer queries are able to answer questions for sales organizations  servicing customers in a variety of ways:

  • Traveling salespeople regularly meet face-to-face with customers to coordinate orders, provide price quotes, or review upcoming requirements.
  • Deliveries of goods and services – Customer buy products and services and pay close attention to delivery times. Identifying the nearest twenty customers prioritizes customers for immediate or later delivery.
  • Retail customers often require a driving time estimate to entice them to store locations in shopping malls or busy downtown areas. Finding the nearest retail clients can trial customer experience workflows to match new retail locations or campaign launches.

An example I love to use is the beer supplier to a grocery store relationship because it represents so many business relationships:

  • Supplier of raw materials to a manufacturer.
  • Distributor supplier for end-users.
  • Wholesaler supplier for retailers.
  • Fuel delivery trucks deliver heating oil to residential homes.

In the Find the Nearest analysis in MapBusinessOnline, the map creator sets up the Grocery Chain facility as the Customer location and the Brewery supplier as the Store location. The query adds columns to the existing dataset views in the Data Window, showing distance or time and listing the top X stores closest to the customer. Or vice versa, as the case may be.

Results of the Find the Nearest calculations are tabular (like spreadsheets) and export out of MapBusinessOnline as a . CSV file. As an additional aid in analyzing the results, MapBusinessOnline provides easy filtering and sort options to help narrow down numerous result lines.

So figure out which of your datasets is a needle and which is a haystack and run a Find the Nearest query using MapBusinessOnline Pro to determine your closest pile of gold.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , | Leave a comment

Easily Export All ZIP Codes Segmented by Territory

Earlier this year, I wrote an article declaring that ZIP codes are our customer’s preferred map layer for sales territory alignment. I stand by that assertion. Read the actual article here.

I’ve also penned blog posts describing the complex nature of ZIP codes. Read that article here. There are multiple ZIP code types, including boundary and point ZIP codes. Point ZIP codes represent significant single dropoff points for mail delivery, such as hospitals, military installations, or assisted living centers.

MapBusinessOnline includes a variety of features in our business mapping software dedicated to the glorification of ZIP codes. OK, maybe not glorification. But this isn’t a religious blog. And our online mapping service supports general business people, and general business people use ZIP codes all the time. So ZIP codes are important. Maybe not Quee Elizabeth I or II important, but important nonetheless.

ZIP Code Mapping is What We Provide

Essex County, MA – ZIP Code Map

MapBusinessOnline ZIP code-related features include:

  • The ability to import a simple spreadsheet of ZIP codes into the map application for compelling map visualizations. We often refer to these maps as ZIP code maps.
  • The ability to color-code ZIP codes based on imported or demographic data. This process is referred to as ‘heat mapping.’ (In MapBusinessOnline, ‘heat mapping’ is also a feature we offer that shows concentrations of location points by numeric values. )
  • Sales territory mapping by ZIP code alignment. Sales territory mapping is a primary solution used by thousands of MapBusinessOnline customers. Sales territory maps are used by all kinds of industries, including construction businesses, franchise organizations, insurance companies, manufacturing concerns, medical systems, retail chains, service industries, and a host of other firms.
  • MapBusinessOnline Pro’s ability to create ZIP-to-ZIP origin/destination maps. We call these feature Batch Calculate. It can calculate accurate driving time or distance measurements between all points in one to two datasets. Talk about glorious.
  • Summarize demographic data by ZIP code or groups of ZIP codes for use within or outside MapBusinessOnline.
  • Search and Purchase Business Listings by ZIP or groups of ZIP codes. These paid-for search results can then be color-coded and exported.
  • The use of the ZIP code layer as a map background color-coded by demography or imported user data. I use this powerful feature all the time.

How Can I Export My ZIP Codes Segmented by Territory?

The above subject is a common technical support question from MapBusinessOnline sales territory management users.

Realize that by simply exporting the ZIP code layer from the Data Window view, a user can easily export all ZIP codes. Select the layer and click the Export button on the far right of the Data Window toolbar. Try it.

Accordingly, our development team made the export process operation for exporting all ZIP codes segmented by territory name a very easy-to-accomplish task.

Once you’ve created territories:

  1. Open the Data Window.
  2. Select the ZIP5 Code Map Alignment Layer in the Data Window dropdown. To be clear, you are exporting ZIP codes by Territory, but you must select the ZIP code layer.
  3. Check all Three Boxes – As you begin the short export process, you will find three checkboxes that you should check off:
    1. Add point-only ZIP codes
    2. Export only records assigned by Territory.
    3. Segment records by Territory.
  4. Click the Export button on the far right of the Data Window toolbar.
  5. Save your exported file. The file will export as a comma delimited CSV file.

The user does not need to add a territory column to the ZIP code map view in the Data Window. This simplified export process will add the territory name column to your exported spreadsheet for you. As you can see, the check box option allows the user to include Point Zip codes which means you’ll be exporting all ZIP codes associated with each Territory.

Exporting ZIP Codes Using MapBusinessOnline

MapBusinessOnline users export ZIP codes segmented by Territory for multiple reasons:

  • To verify territory coverage areas and make sure there are no gaps.
  • To generate sales reports by Territory, franchise, store, or sales rep.
  • To clarify franchise territory ZIP code ownership or accountability.
  • To create a record of assigned sales territory ZIP codes for franchisee reference.
  • To display and track Zone pricing by ZIP code.

Note: Any MapBusinessOnline map layer (City Limits, Counties, Census tracts, and more)  can be exported from the Data Window exactly as ZIP codes are exported above.

Further ZIP Code Segmentation

While the Export button from the ZIP code layer is now optimized to segment output by territories, map creators can segment ZIP code, county, or other map layer output by using other data columns.

Use the Choose Columns button to add columns from imported data, the demographic catalog, or other geographic layers into your analysis. Then segment as required and export the resulting spreadsheets to CVS files.

Popular ZIP code and county segmentation themes include:

  • Customer segmentation – Segment groups of customers by area, customer type, sales activity, or by-product interest.
  • Demographic segmentation – Segment areas by demographic categories such as population or median income levels.
  • Calculated Data Columns – Combined columns using Calculated Data Columns in Map and Data. Basically a formula function by map layer.

Note: For advance segmentation across multiple locations at one-time purchase MapBusinessOnline Pro.

ZIP codes offer tremendous value for business mapping users when viewed as the most popular map layer. These mostly tiny jurisdictions are the geographic building blocks of our collective lives. Use them to organize your business mapping visualizations, and you’ll share compelling and informative map projects across your business.

And your peers and constituents will think you are a geo-genius. Not bad for a Map Geek.

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Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

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